Archive for August 2008

Superstar Marketing

You may have heard of the expression “Stars are made, not born.” There is lot of truth to that. Beyonce Knowles (left) may have a killer voice or David Beckham may have a superb foot , but talent alone doesn’t make thousands or even millions of people buy CDs or fill stadium seats.

Successful entertainment events don’t just happen. People plan them. Whether a concert or football game, the application of sound marketing principals helps to ensure that funs will continue to support activity and buy tickets.

Many of the famous people that you pay to see became famous with the help of shrewd marketing: they and their managers developed a “product” that appeals to some segment of the population. Indeed, some of the same principals that go into creating a celebrity apply to you. An entertainer–whether P.Diddy or Pavoratti–must “package” his talent, identify a target market that is likely to be interested, and work hard to gain exposure to these potential customers by appearing in the right music venues.

In the same way, people “package” themselves by summing up their accomplishments on resumes and distributing it to potential buyers “employers”. All I am trying to say is that marketing not only applies to products and services, but also to people. Sure, there are differences in how we go about marketing each of these, but in general, the idea remains the same: Marketing is a fundamental part of our lives both as consumers and as players in the business world. - Marketing the Road Success

Proven Secrets to Making More Money

Imagine you are in the tutoring business-(one of the hottest Small Business Opportunity’s in Kenya Today) and you turn your ‘know-how’ savvy into guidebooks to help your students and other wannabe tutors. Now imagine selling 100 copies of your ‘guidebook’ for Sh200.

“Wow, Sh20,000 in extra sales! This is great!” you say!

However, when you take out marketing costs, overhead, and printing…you soon realize… You’re not left with a whole lot are you?

Now imagine selling the same 100 ‘guidebooks’ at Sh200 and you wake up seven days later, and actually make 10 extra sales of your Sh5,000 advanced home study course from those same 100 guidebook customers.

Now you’ve got Sh50,000 + Sh20,000 = Sh70,000 in extra sales!

That extra “back-end-sale” makes all the difference, right?

So why then are so many small business owners selling only their services night & day, but neglecting the REAL money?

I don’t know about you, but I think it’s insane.

Seriously. Having you own business is great, and the concept of “back-end-sales” is the most important part of the whole process.

This concept works for any business even yours, try it today and you will have successfully created an extra stream of income. This can make a big difference between struggling and living the dream life.

We will talk more about this great concept, (back-end-sales) in our next KSB Newsletter.