Expertise in social media is growing in the LIS profession (watch out for the article by Hazel Hall in the December issue). At the same time, demand for social media consultants is rising in the UK (See PeoplePerHour.com). Twitter is boosting the jobs market, claims Peopleperhour.com. The number of businesses looking for "Twitter consultants" to help them exploit the messaging service has grown by 300per cent this year, says the online recruitment company. Facebook advisors and YouTube experts are also needed to advise business on how to make better use of social media services particularly in sales and marketing. Perhaps this demand will provide new opportunities for information professionals?